When I heard about the whole challenge between Ashton Kutcher (@aplusk) and CNN (@cnnbrk), I thought to myself:

Hmmmmmm?

It is undoubted that Twitter has become a phenomenal source for news and information. However, wherever there is news and information, there is someone making money. If it appears there is no one making money, then there are many people trying to make money.

While I applaud both CNN and Ashton for offering to donate $100,000 to the Malaria No More fund, I find it hard to believe in their motives and their cause when I barely heard why they are doing this. The media’s focus on ‘the first to reach 1 million’ was a bigger news story than the thousands of men, women, and children dying in Africa.

Personally, while I don’t want anyone in Africa to die, I could not participate in this completely narcissistic freak show. I unfollowed both CNN and Ashton shortly after I found out of their little feud.Remember 100k to these guys is like pocket change. They don’t care about the money. They probably care about people dying. They definitely care more about 1 million followers.

There is no reason why a massive news corporation should be sidetracked by fads and trends and put human interest in the passenger seat. I’m not saying the fashion and entertainment sections need to be axed, I’m just saying the focus needs to remain on the issues affecting our world and not ‘the first to reach 1 million’.

Why do we care .. ah uh um … ah …