12.15.2009
This past weekend I decided to play EA’s Fight Night Round 4. So I turn on my xbox, grab my controller, plop the the disc in the tray, and sit back. Must’ve been a few weeks since I had last played Fight Night and my xbox live service reminded me that I had some game updates. After downloading the updates, I noticed something slightly different about the game. Wait what … the update put in ads?
My first glimpse ….

Hey wait a minute. That giant Gillete ad wasn’t there before!! Well whatever I can live with one ad …
The first round is done and I notice something new … What is THAT on the sides?!?!?!?!

Close up!!!

Oh no!!!! There are terrible ads in Fight Night now. This also shows up in between every round. After enduring the barrage of ads, I started up another fight and realized the ads change. This time it was for Microsoft’s Bing!

EA , I don’t think there is a need to make us download an update if all you do is splatter the screen with a million ads. I rather you function on the mechanics of the game and the xbox live side of Fight Night. If there was a DLC to turn off Ads I would gladly pay for it. The new ads are an eye sore and break the flow of the game. It was perfect before!!
Take a note from Skate 2′s in-game ad system. It’s totally fluid. The ads are displayed on in-game billboards and posters. You guys are in the same company. Talk amongst yourselves!
Oh I have noticed this on the PS3 version for a while now. They have been a part of the game since it released on the PS3 I believe…they even show up during offline matches
.
It’s the worst thing ever. I can’t believe they went out of their way to do this.