
This weekend I had the opportunity to participate in iPadDevCampNYC. The event took place both in San Jose and NYC simultaneously and brought together iPhone developers, designers, testers, and development enthusiast. I’m pretty sure I spotted a few incognito parents with their teens as well. Here’s a quick recap of the events:
Day 1
The first day was pretty much a mixer. We met at Gigapixel Creative and there was music, booze, and few finger foods. I mingled a bit with a few people, however, it was a little too loud to carry any sort of real conversation, so I left early. Before I left, I was approached by a Barnes and Noble recruiter who traded my email address for a $20 Barnes and Noble Gift Card. Nice!
Day 2
The second day included a pretty insightful industry panel which include:
- Moderator:Michael Prenez-Isbell, Director of Mobile Development at Blueswitch
- Peter Costanzo, Dir. of Online Marketing for Perseus Books Group
- Nina DeFrance, VP of Consumer Marketing for Forbes Digital
- Tarik Sedkey, Chief Digital Officer, Young & Rubicam
- Douglas Gottlieb, VP of Digital, Barnes & Noble
The general take-away from this panel is that print and advertising wants in on the iPad. These companies need iPad/iPhone developers BAD. They have no idea what they are doing since this is uncharted territory. All panel members are highly optimistic about the iPad platform and the impact it will have on their products. They are ready to embrace the platform and just need some help from developers like us.
The hackathon also started on day 2. Essentially we were tasked with coming up with some sort of iPad project. I was sitting next to @luciuskwok who I’ve known for quite some time (through twitter) and I gave him an idea for an extension to an existing project (HelTweetica) he was already working on. @thomasalvarez also joined our team and we quickly got to work.
Day 3
On the third day we listened to two presentations. One by Flurry and one by Barnes and Noble.
The Flurry talk was particularly interesting because Greg had some really insightful information into how users were behaving with the iPad. I wish I had the slides for the presentation (maybe they’ll post them) but hopefully you get the gist from the audio.
Listen to Greg Yardley, VP of Product, Flurry presentation below.
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Listen to the Barnes and Noble iPad app dev team speak about the B&N app.
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Day three concluded with project presentations by all teams and we even won “Best Social App”. Once the app is live somewhere, I’ll be sure to share a link. There were some really great projects by other teams including a sound activated cookbook for turning pages, a really slick boom box, a quija board, a developer text-editor for the iPad, as well as a few others.
Below are a few pics from the presentations:




Overall, the price of admission ($50) was a steal. They provided free food on both days (bagels, coffee, and OJ in the morning and Two-Boots pizza at lunch). Plus all the friends and contacts you make is well worth surrendering your weekend. Most importantly I’d like to thank the folks who put this event together. It was definitely a blast!