The Importance of Being Real
In many different industries, there are people who live by the motto:
“Fake it till you make it.”
Then there are people who are real.
The best thing you can do for something aspiring to “make it” is to be totally upfront and honest with people. Whether you are a engineer, a designer, a manager, a business owner - being real is your greatest weapon. It builds trust.
I recently met with a potential client who needed A LOT of help. From programming to marketing. From design to fundraising. While I obviously sold the potential client on our company, I also actively recommend alternatives and explained the pros and cons of these other options. People want options and they also want someone they can trust. There is a very clear value in that kind of relationship that will be known to you and your client only if you are being real.
Don’t be afraid to acknowledge missing features or in-experience in your product or service. Use this as an opportunity to highlight your expertise in another area. If your expertise doesn’t perfectly align with what is being request of you and you’re thinking about “faking it” … don’t. This never ends well.
Be real with yourself, the people you work with, and your clients.
It builds a culture of trust.
