It’s quite unfortunate that people don’t care more about digital magazines …
The timing of Zinio’s capital raising efforts comes on the heels of the sale of Texterity, a digital magazine services provider, to Godengo, a company that has roots in regional magazine web development and now builds content management systems.
It’s not necessarily a coincidence, but it is a very crowded market out there for digital magazine services and newsstand providers.
In Texterity’s case, the company ran out of money before it could take the necessary next steps to fund growth plans.
… however I very clearly remember standing next to Texterity at a digital magazine expo, thinking to myself, this must be the most unoriginal/convoluted service ever. There were at least a dozen other companies at that expo doing the exact same thing. Taking static content from publishers and adding a layer of
bullshit interactivity and calling it a revolutionary publishing platform. Barf.
I hope these digital magazine people find out some day that content is king and you must adapt to the new mediums if you want to survive.