The focus on Apple’s faulty iPhone 4 antenna seems to have robbed the spotlight from the iPhone 4 release and knowing Apple quite well, this is killing them.

With the latest blow being Consumer Report’s announcement that they can not recommend the iPhone 4 , Apple will really need to step up to the plate and show their customers some respect. The countless youtube videos reproducing the issues are not the kind of word of mouth Apple wants to spread.

Hoping to possibly avoid an iPhone 4 recall, Apple has decided to mask and cover-up the story with a simple software fix.While reprogramming the algorithm that is used to display bars on the iPhone 4 status bar will definitely fix the cosmetic issue , that’s like buying a ferrari and realizing it only goes 40 mph and then having a Ferrari mechanic tell you they’ll recalibrate the speedometer so it automatically adds 100mph to your speed. Bogus!

Apple can totally delete complaints from their forums all they want, but people will continue to voice their opinions. Sticks and stones rarely have an impact on Apple, but apparently these customer words do.

Don’t get me wrong, the iPhone 4 is an amazing device. It’s fast, it’s sleek, and the screen is gorgeous. Apps that have been update to take advantage of the Retinal Display look super crisp. Unfortunately, all of these technical achievements will remain in the shadows if Apple doesn’t fix the issue quickly and appropriately.